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TransitCamp for Social Change Fuelled by Communications & Web 2.0
Burdened by frustrated riders, cash shortages, a dysfunctional website and a declining reputation, the Toronto Transit Commission (TTC), heeded an innovative idea from the city’s local bloggers in...
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Education Boosted By Integrated Campaign
I hope the 2011 Effie Worldwide Awards, which close this week, honor a campaign that matches or exceeds last year’s Grand Effie winner: the Detroit Public Schools’ (DPS), which epitomizes what I think...
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Six Reasons I Find Blogger Outreach Refreshing
A colleague recently suggested outreaching to media and bloggers has become one and the same, but I disagree. After years in the world of media relations, I’ve found blogger outreach opens new doors,...
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Why Reactive Letters to the Editor Often Get Derailed
Among life’s certainties, negative news follows closely on the heels of death and taxes. This certainty keeps communicators on their toes, as they strive to continuously mitigate the risks for their...
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Reverse Spin: When PR Steers Ethical Practices
Amid the news of RBC swapping a handful of its Canadian IT staff for foreign workers, I zeroed in on a post about the bank trying to use crafty “PR-speak” to recover. The challenge is, few are buying...
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How to Communicate a Workplace Tragedy
As we approach International Day of Mourning on April 28, I recall a quick lesson in PR school on how to manage an employee’s death on the work site and how I hoped it was something I never had to do....
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eNewsletters: Constant Contact vs. Mail Chimp
Some time ago, I researched the merits of eNewsletter tools for a client, narrowing the choice down to: Constant Contact versus Mail Chimp. I also discovered a few other tools in the process, such as...
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Great Content But Can Your Audience Find You?
Recently I received an exhaustive URL to a great web page about a city’s new project. Then I looked for menu prompts to direct external visitors there but found none. Short of keying in a series of...
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Why Amputate a Communicator’s Added Value?
When you book a painter, you don’t insist on adding your own strokes to their work. When you hire an accountant, you don’t recalculate depreciation in your own way, even if you excel at math. When you...
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To Teach or Not to Teach: 10 Reasons to Consider
Ever wonder: “Why didn’t they teach me this in college/university?” Likewise, have you ever asked: “Why can’t new grads come with these skills?” Addressing these gaps initially piqued my interest but...
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